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What made you decide to start this company?

I was inspired by a Brazilian businessman called Ricardo Semler who created an amazing culture at his company based on trust and freedom.


What's your biggest hope/aspiration for this company?

It's a cliche but my aspiration for this company is that our people can build and work in a culture free from the usual corporate bureaucracy and cynicism where together they can make a positive difference in the world.


What is the best thing about working at risr/?

Not having a boss.


Describe a typical day at work?

I mainly work from home and a typical day is pretty much like most people's: email, spreadsheets, too much slack and of course zoom! Sometimes I get to ride on my bicycle to meetings and that is a treat.


Favourite quote

"The obstacle is the way", which is a shorter version of Marcus Aurelius' “The impediment to action advances action. What stands in the way becomes the way.”


What is your favourite pace you have visited?

Hunza Valley in Pakistan which is part of the ancient Silk Route between China and the West.